“I realized that I’d been selling my data for free for ages, and decided it was time to cash in.”
Oli Frost demoing the shirt hook, or ‘shook’
Google and Facebook are two of the most valuable companies in the United States and the majority of their revenue is derived from selling advertisements. The reason that these giants of Silicon Valley are able to command a whopping three-quarters of the US ad market is because of the extensive amount of data they have on their users, which can be used to target ads with uncanny precision. This user data is not impervious to abuse, as the recent Cambridge Analytica scandal reminded us, but even in the wake of the misuse of 87 million Americans’ data, Facebook’s net worth only took a small hit.
How do you optimize content for voice search in 2018?
That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends:
The answer to the popular question, “How do you optimize for voice search?” is this: Do what you would do for traditional search engine optimization and that should cover it.
There was a time when web design got monotonous. Designers and developers built the same kinds of websites over and over again, so much so that we were mocked by people in our own industry for creating only two kinds of websites:
“This kind of mass data collection was not only allowed but encouraged by Facebook, which sought to keep developers building on its platform and provide companies with all the tools they need to influence and manipulate user behavior,” the lawsuit said. “That’s because Facebook is not a social media company; it is the largest data mining operation in existence.”
That same day, Facebook confirmed that it has been keeping texting and call logs for millions of people who use Android phones to access Facebook Messenger, adding to a growing backlash over how the company handles the user data that drives its record-setting profits.